Dear Empowered Pet Parent,

My name is Dr. Ruth Roberts, and I've spent over 35 years as a veterinarian watching the same heartbreaking cycle repeat itself:

Devoted pet parents like Sarah—spending sleepless nights researching, trying supplement after supplement, cooking homemade meals, and still watching her beloved companion struggle with chronic issues that conventional vets dismiss as "just allergies" or "part of aging."

Or quiet guardians like Mark—analytically tracking every symptom, spending thousands on premium foods and diagnostics, yet feeling completely alone in their mission to save the one soul who's been their emotional anchor through everything.

Here's what I've learned after three decades in veterinary medicine: The system is broken.

Vets are overwhelmed, burned out, and trapped in a model that prioritizes quick fixes over root-cause healing. Pet parents are left feeling dismissed, confused, and desperate for answers that never come.

But what if there was another way?

What if passionate, knowledgeable people like you could bridge that gap—providing the education, support, and holistic guidance that pets and their parents desperately need?

That's exactly why I created the Holistic Pet Health Coach Certification Program.

The Hidden Crisis in Pet Healthcare
(And Why You're Needed Now More Than Ever)

Right now, as you're reading this:

Veterinary clinics are understaffed and overwhelmed,

with appointment wait times stretching weeks or months

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Pet parents are spending $30+ billion annually

on treatments that often mask symptoms rather than address root causes

Chronic diseases in pets are skyrocketing

cancer, kidney disease, allergies, and digestive issues are now considered "normal"

Suicide rates among veterinarians are 3x higher

than the general population due to stress and burnout

Meanwhile, devoted pet parents like you are:

✗ Googling symptoms at 2 AM, more confused than when they started
✗ Bouncing between Facebook groups, getting conflicting advice
✗ Spending thousands on supplements that don't work because they don't understand the "why" behind them
✗ Feeling guilty and helpless when their pet continues to suffer
✗ Being dismissed by vets who don't have time to explain or explore natural options

The truth is: There's a massive gap between what pet parents need and what the current system can provide.

And that gap represents the biggest opportunity of your lifetime.


What If You Could Be the Bridge?

This isn't just a dream. It's happening right now for our 130+ certified graduates.

Like Dana, who saved a dog from euthanasia just before Christmas. The vet said kidney disease meant it was "time to let go." Dana created a simple protocol, and by May, that dog's kidney values were completely normal.

Or Sheila, who runs a senior dog sanctuary and recently had to make the heartbreaking decision to let one of her rescues cross the rainbow bridge. But because of her training and our community support, she knew exactly when it was time—and her dog passed peacefully, with dignity, instead of suffering.

These aren't isolated incidents. They're the new normal for our certified coaches.


Imagine being the person that desperate pet parents turn to when they've tried everything else.

Imagine having the knowledge and confidence to look at a pet's situation and say, "I know exactly what's happening here, and here's how we're going to help."

Imagine building a thriving business around your passion—helping pets heal naturally while their parents finally feel empowered and supported.

Introducing the Holistic Pet Health Coach Certification Program

The only comprehensive training program that combines 35+ years of veterinary expertise with Traditional Chinese Medicine, functional medicine, and business-building strategies—designed specifically for passionate pet advocates who want to make a real difference.

This isn't another generic pet nutrition course or fluffy wellness certification.

This is a rigorous, science-based program that will transform you from someone who "loves animals" into a trusted professional who can:

Understand the root causes of chronic pet health issues using integrative medicine principles

Create customized nutrition and supplement protocols that actually work

Support pet parents through their most challenging and emotional moments

Build a thriving business that serves your community while providing financial freedom

Work alongside veterinarians as a respected partner in pet healthcare

Here's Exactly What You'll Master in 16 Weeks

Master the core principles that separate real coaches from self-taught advocates

Module 1: Pet Health Coaching Essentials
  • Nutrition Basics
  • Behavior Tips
  • Client Communication
Module 2: The Dr. Ruth Roberts Method
  • Integrative Medicine: Blending the best of all worlds
  • Functional Medicine: Finding and fixing root causes
  • Traditional Chinese Veterinary Medicine: Ancient wisdom for modern pets
  • How to work within conventional medicine (not against it)
Module 3: Food as Medicine
  • The Original CrockPet Diet: My proven nutrition protocol
  • How to modify diets for taste, texture, and health challenges
  • Why I became obsessed with nutrition (and why it matters)
  • Rotation diets and food sensitivity protocols
Module 4: Gut Health Mastery
  • TCVM approach to digestive health
  • Restoring gut health using whole foods and targeted supplements
  • Using functional testing to guide treatment decisions
  • My step-by-step gut restoration protocol

Dive deep into the organ systems where most chronic diseases begin

Module 5: Liver Support & Detoxification
  • Understanding liver function through biochemical and functional medicine
  • TCVM liver patterns and their modern applications
  • Supplement protocols for liver support and detoxification
Module 6: Kidney Health
  • How kidneys work and why they fail
  • My 5-step treatment plan for kidney disease
  • Using IRIS staging to guide protocols
  • TCVM kidney patterns and herbal support
Module 7: Endocrine System
  • Normal endocrine function and common disruptions
  • Effects of spaying/neutering on hormonal health
  • Environmental endocrine disruptors and how to minimize them
  • Acupoint protocols for endocrine support
Module 8: Skin & Integumentary System
  • Normal skin anatomy and function
  • Root causes of chronic skin conditions
  • TCVM understanding of skin and ear problems
  • Targeted supplement protocols for skin health
Module 9: Musculoskeletal System
  • The endocannabinoid system and pain management
  • What goes wrong in joints, muscles, and bones
  • TCVM approach to musculoskeletal issues
  • Natural pain management and mobility support
Module 10: Brain, Behavior & Neurological Health
  • Normal brain anatomy and neurotransmitter function
  • TCVM understanding of Shen (spirit) and emotions
  • Behavioral issues and psychological disease
  • Supplement and herbal protocols for brain health
Module 11: Cancer Support
  • Cancer biology and integrative treatment options
  • Most common cancers in pets and their patterns
  • TCVM approach to cancer support
  • Supplement protocols and mushroom therapy
Module 12: Autoimmune Disease
  • Understanding autoimmune conditions
  • TCVM patterns in autoimmune disease
  • Creating management systems for complex cases

Handle the toughest cases while building a sustainable business

Module 13: Business Logistics & Marketing
  • How to conduct professional intake calls that build trust instantly – 1.2
  • Setting up your technology stack for remote coaching success. – 1.3
  • Organizing your services for maximum impact and profitability – 1.4 9.2
  • Basic business management and legal considerations 9.1
  • What do you need your business to do for you? 2.1
Module 14: Advanced Business Strategies
  • Building, Branding, and Sharing your business 2.2
  • Content production 2.3
  • Writing copy that sells 2.4
  • Email marketing and lead generation systems 9.3
  • Creating sales funnels that convert 9.4

Bonus: Get access to and we deliver your personally branded business in a box.

But Here's What Makes This Program Truly Different...

1. You're Learning from a 35-Year Veterinary Expert

Dr. Ruth Roberts isn't just another online course creator. She's a licensed veterinarian with certifications in:

  • Veterinary Acupuncture (CVA)
  • Chinese Herbology (CVH)
  • Food Therapy (CVFT)
  • Functional Medicine

This program qualifies for 40 continuing education hours for veterinarians and veterinary technicians. That's the level of education quality you're receiving.

2. Personal Mentorship That Actually Cares

Unlike other programs that dump content and disappear, you get:

  • Weekly live coaching calls with Dr. Ruth Roberts
  • Personal mentors who guide you through Weekly office hours
  • Individual consultation practice with your own pets
  • Real case study requirements before graduation

3. A Thriving Community That Has Your Back

Remember Sheila's story about losing her rescue dog? She had immediate support from our community when her vet abandoned her. You're never alone in this journey.

Our private Circle community includes:

  • 120+ certified graduates
  • Current students at every level
  • Weekly office hours with mentors
  • Case study discussions and support
  • Business building strategies and partnerships

4. Business-Building Support That Actually Works

Most certification programs teach you skills but leave you clueless about building a business. We don't.

You get:

  • Done-for-you website templates and landing pages
  • Email marketing sequences that convert
  • Affiliate partnerships with 40+ pet health companies
  • Wholesale accounts with supplement suppliers
  • Professional FullScript account (35% off retail pricing)
  • Shop.Pet e-commerce platform for just $180/year

5. Ongoing Support That Never Ends

Unlike other programs that dump content and disappear, your education and support continue long after graduation through the International Holistic Pet Health Coach Association (IHPHCA).

Your 6 months of FREE membership includes:

  • Monthly coaching calls with Dr. Ruth Roberts - Get ongoing guidance on complex cases and business challenges
  • Business-in-a-Box system - Complete website templates, email sequences, and marketing materials that convert
  • Private graduate community - Network with 105+ certified coaches and share referrals
  • Continuing education modules - Stay current with the latest research and protocols
  • Advanced training opportunities - Exclusive access to specialized workshops and guest experts

After your free period, continue your membership for just $99/month - less than the cost of a single client consultation, but worth thousands in ongoing education and business support.

Real Results From Real Graduates

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I Saved a Dog's Life Just Before Christmas

A client called me in a panic—her vet said her dog's kidney disease meant it was time to put him down. I said 'Get in the car, get these things today, and call me back.' That was just before Christmas. It's now May, and that dog's kidney values are back to normal. Not only is he still alive, he's fully recovered.

—Dana Brigman, Certified Holistic Pet Health Coach

I Finally Have the Confidence I've Been Missing

I've been rescuing dogs for over 30 years and got my pet nutrition certification during the pandemic. But I still felt like I was guessing. This program gave me the deep understanding of how the body works that I was missing. Now when something happens with one of my sanctuary dogs, I know exactly what to do.

—Sheila, Current Student & Senior Dog Sanctuary Owner

From Insurance to Impact

I spent years in the insurance world, not super happy but scared to make the leap. This program gave me everything I needed to transition into helping pets and pet parents. The business support is incredible—I'm not just learning skills, I'm building a real business that serves my community.

—Sandy Reynolds, Certified Graduate

Worth Every Penny for the Mentorship Alone

I've been through 'certification programs' where you laugh at the piece of paper. This far exceeded my expectations. I use the notes and videos probably every single day. Being able to go to Dr. Ruth or other coaches when I'm stumped has been worth every penny I paid.

—Dana Fusco, Certified Graduate & Business Owner

What You Can Do as a Certified Coach

The opportunities are literally endless:

Direct Client Services

  • One-on-one pet health coaching ($100-300 per consultation)
  • Custom CrockPet Diet meal planning for individual pets
  • Supplement protocol development and ongoing support
  • Workshop facilitation for pet parent groups
Direct Client Services

Business Opportunities

  • E-commerce supplement business with wholesale pricing
  • Mini-course creation for pet parents
  • Public speaking in the pet health industry
  • Media appearances as a pet health expert
  • Partnership with veterinary practices as nutrition specialist
Business Opportunities

Community Impact

  • Rescue organization support with nutrition and health protocols
  • Senior pet hospice care guidance
  • Pet store education and consultation
  • Community wellness programs
Community Impact

Is This Program Right for You?

This Program is PERFECT for You If:

✅ You're already the "go-to" person friends and family ask about their pets

✅ You've spent years researching natural pet health but want professional credibility

✅ You're tired of watching pets suffer while their parents feel helpless

✅ You want to build a business around your passion for animal welfare

✅ You're ready to invest time and energy in serious, science-based education

✅ You believe in root-cause healing over symptom management

✅ You want to work WITH veterinarians, not against them

This Program is NOT for You If:

❌ You're looking for a quick, easy certification you can get in a weekend

❌ You want to diagnose, treat, or prescribe like a veterinarian

❌ You're not willing to invest 7-12 hours per week in serious study

❌ You expect instant results without putting in the work

❌ You're not interested in building genuine relationships with clients

❌ You think natural health is "woo-woo" and want quick fixes

Your Investment in Your Future (And the Pets You'll Save)


Let me ask you something:

How much have you already spent trying to help your own pets?

If you're like most of our students, you've invested:

  • $2,000-10,000+ in veterinary bills with minimal results 
  • $500-2,000 on supplements that didn't work
  • $300-1,500 on premium foods and feeding experiments
  • Countless hours researching, worrying, and second-guessing yourself
What if you could turn all that pain and frustration into purpose and profit?


PAY IN FULL

$5,000

Save $1,000 and get exclusive bonuses

  • Complete 16-week certification program
  • Personal mentorship and weekly coaching calls
  • Private community access
  • Business templates and marketing materials
  • Affiliate partnerships and wholesale accounts

4-PAYMENT PLAN

$1,500/month

Spread your investment over the program duration


Perfect for those who want to invest as they learn and see results.

EXTENDED PAYMENT PLAN

$1,000 down

+ $500/month for 10 months


Maximum flexibility with personal financing

We believe in your success so much that we'll finance this for you personally. No credit checks, no third-party lenders—just our commitment to your transformation. This is a 12 month program only.

PAY IN FULL & Gett this EXCLUSIVE BONUSES (Value: $1,500):

✔ 6 months FREE International Holistic Pet Health Coach Association membership

✔ Business-in-a-Box: Complete website, email sequences, and sales funnels

✔ Priority access to advanced training modules

Have more questions?

Book a call with one of our enrollment counselors to get all of your questions answered.

But Wait... What If This Doesn't Work for Me?

I understand your hesitation. You've probably been burned before by programs that promised the world and delivered disappointment. Here's my promise to you:This program is designed for your success. We provide:

Personal mentorship to guide you through challenges

Weekly coaching calls to answer your questions

Real case study practice before you graduate

Ongoing community support after certification

Business building resources to ensure your success

But more importantly
This isn't just about getting another certificate to hang on your wall. This is about developing real skills that create real results for real pets and their families.

Every single graduate who has committed to the process and put in the work has succeeded.
Not because the program is easy, but because it's thorough, practical, and backed by 30 years of veterinary expertise.

Your success is our success.
When you help pets heal and families find hope, you're advancing our mission to transform pet healthcare from the ground up.

Plus, you have a full 3 days to review the first module and decide if this program is right for you. If for any reason you're not completely satisfied within those first 3 days, simply let us know and we'll refund your investment completely.

A Personal Message from Dr. Ruth Roberts


After 30 years as a veterinarian, I've seen the best and worst of pet healthcare.

I've watched devoted pet parents spend their life savings trying to save their companions, only to be told "there's nothing more we can do."

I've seen brilliant, caring veterinarians burn out and leave the profession because they can't provide the level of care they know pets deserve.

And I've witnessed the incredible transformation that happens when pets receive proper nutrition, targeted supplementation, and holistic support—often reversing conditions that conventional medicine considers "incurable."

This program isn't just about teaching you skills. It's about creating a movement.

A movement of passionate, knowledgeable advocates who can bridge the gap between what pets need and what the current system can provide.

When you become a Certified Holistic Pet Health Coach, you're not just starting a career—you're joining a revolution in pet healthcare.

You're becoming part of the solution to a broken system.

You're giving hope to desperate pet parents who have been told there are no options left.

And you're honoring the incredible bond between humans and animals by ensuring that every pet gets the chance to live their healthiest, happiest life.

The question isn't whether the world needs more holistic pet health coaches.
The question is whether you're ready to answer the call.


Frequently Asked Questions

I don't have a medical background. Can I really do this?

Absolutely. While the program is comprehensive and science-based, it's designed for passionate pet advocates, not just medical professionals. We have successful graduates from all backgrounds:

  • Former insurance agents
  • Stay-at-home moms
  • Dog trainers and groomers
  • Wellness practitioners
  • Career changers seeking purpose

The key is commitment to learning and helping pets, not your starting point.

How much time do I need to dedicate each week?

Plan for 7-12 hours per week, depending on your background:

  • 2-4 hours watching video lessons
  • 2-4 hours completing homework assignments
  • 1-2 hours participating in community discussions
  • 2 hours attending live coaching calls

Remember: This is an investment in your future career, not just a hobby course.

Will veterinarians actually work with me?

Yes, but it takes time to build those relationships. Our most successful graduates start by:

  • Working with pet parents directly
  • Building a reputation for results
  • Connecting with veterinary staff (not just the doctors)
  • Demonstrating value through client outcomes

Several graduates now work directly with veterinary clinics, and that number is growing as awareness increases.

What if I can't afford the full program right now?

We offer flexible payment options because we believe financial constraints shouldn't prevent you from pursuing your calling. Our extended payment plan requires just $1,000 to start, then $500/month—less than most people spend on their own pet's supplements and premium food.

Consider this: One client consultation at $150 pays for nearly a third of your monthly payment. The program pays for itself quickly when you start helping others.

How is this different from other pet health certifications?

Most pet health certifications are either:

  • Too basic (weekend courses with no real depth)
  • Too narrow (focusing only on nutrition or one modality)
  • Too theoretical (no practical business application)

Our program combines:

  • Veterinary-level education (40 CE hours for vets)
  • Multiple healing modalities (functional medicine, TCVM, nutrition)
  • Real-world application (case studies with actual pets)
  • Business building support (marketing, sales, operations)
  • Ongoing mentorship (you're never left to figure it out alone)

I've seen much cheaper pet health courses online. Why is yours more expensive?

Real Expertise, Not AI-Generated Content

In an age of $99 "instant certifications" and AI-generated course content, we take a different approach.

Every module in this program is personally created and taught by Dr. Ruth Roberts, drawing from her 30+ years of hands-on veterinary experience. You're not getting recycled internet content or computer-generated lessons—you're learning directly from a practicing veterinarian who has treated thousands of pets and developed proven protocols in the real world.

The difference is obvious:

Real case studies from Dr. Ruth's 30-year practice vs. theoretical examples

Personal mentorship from experienced coaches vs. automated responses

Live coaching calls where you can ask specific questions vs. pre-recorded generic content

Rigorous homework and case study requirements vs. multiple-choice quizzes

Professional-level education (40 CE hours for vets) vs. basic information anyone could Google

You get what you pay for. While others offer cheap shortcuts, we provide the depth and rigor needed to actually help pets and build a sustainable practice.

What if I can't afford the full program right now?

We offer flexible payment options because we believe financial constraints shouldn't prevent you from pursuing your calling. Our extended payment plan requires just $1,000 to start, then $500/month—less than most people spend on their own pet's supplements and premium food.

Consider this: One client consultation at $150 pays for nearly a third of your monthly payment. The program pays for itself quickly when you start helping others.

What if I want to specialize in cats instead of dogs?

The program covers both dogs and cats, and we have several graduates who specialize in feline health. Cats present unique challenges, but the fundamental principles of holistic health apply to both species. We also have mentors with specific cat expertise to support your learning.

Can I do this part-time while keeping my current job?

Absolutely. Most of our students start part-time while transitioning from other careers. The program is designed to accommodate working professionals, with recorded sessions available if you can't attend live calls.

Many graduates start by helping friends and family, then gradually build their client base before making the full transition to pet health coaching.

What happens after I graduate? Do I get ongoing support?

Absolutely! You receive 6 months FREE membership to the International Holistic Pet Health Coach Association (IHPHCA), which includes monthly coaching calls with Dr. Ruth Roberts, ongoing continuing education, business support materials, and access to our graduate community. After your free period, you can continue your membership for just $99/month - an incredible value considering you get direct access to Dr. Ruth and cutting-edge training each month.

The Real Question Isn't Whether This Works...

The real question is: How much longer will you watch pets suffer while you have the knowledge and passion to help?

Every day you wait is another day that:

  • A devoted pet parent spends sleepless nights worrying about their companion
  • A dog or cat continues to struggle with chronic issues that could be addressed naturally
  • Someone like Sarah or Mark feels alone and overwhelmed in their pet's health journey
  • You miss the opportunity to turn your passion into a purpose-driven career

You already know you want to help. The only question is whether you're ready to get the training and support you need to do it professionally.

What Happens When You Say Yes Today

Within 24 hours:

  • You'll receive your welcome package and program access
  • You'll be invited to our private community of students and graduates
  • You'll get your first module assignment and can start learning immediately

Within the first week:

  • You'll attend your first live coaching call with Dr. Ruth Roberts
  • You'll connect with your personal mentor for guidance and support
  • You'll begin understanding the foundational principles that separate real coaches from hobbyist

Within the first month:

  • You'll have completed the essential foundation modules
  • You'll understand how to assess pets using integrative medicine principles
  • You'll start practicing consultation skills with your own pets

By graduation (16 weeks):

  • You'll have completed two real case studies with actual pet parents
  • You'll receive your official certification and credentials
  • You'll have all the business tools and templates needed to start your practice
  • You'll be part of a professional network of coaches changing pet healthcare

Within your first year:

  • You'll likely have helped dozens of pets and their families
  • You'll have built a reputation as the trusted pet health expert in your community
  • You'll be earning $3,000-15,000+ per month doing work you love
  • You'll wake up every day knowing you're making a real difference in the world

Will You Be the One They've Been Waiting For?


Right now, somewhere in your community, there's a pet parent lying awake at 2 AM, googling symptoms and praying for answers.

There's a senior dog whose family has been told "it's just old age" when simple dietary changes could give them years of quality life.

There's a cat with chronic digestive issues whose parents have spent thousands on tests but still don't understand what's really wrong.

They're waiting for someone like you.

  • Someone who combines genuine compassion with professional knowledge.
  • Someone who takes the time to listen, understand, and create personalized solutions.
  • Someone who sees pets as family members, not just cases to be managed.
You already have the heart for this work. Now get the skills to match.


Your Moment of Decision

You have three choices right now:

Choice 1: Do Nothing

Continue watching pets suffer while their parents feel helpless. Keep researching on your own, helping friends informally, but never having the confidence or credentials to make a real impact. Wonder "what if" for the rest of your life.

Choice 2: Try to Figure It Out Alone

Spend the next few years cobbling together information from various sources, taking random courses, and hoping you eventually develop the expertise you need. Waste time and money on incomplete education while pets continue to need your help.

Choice 3: Invest in Your Future (and Theirs)

Join the Holistic Pet Health Coach Certification Program today. Get comprehensive, professional training from a 30-year veterinary expert. Build the skills, confidence, and business systems you need to make a real difference while creating financial freedom for yourself.

Have more questions?

Book a call with one of our enrollment counselors to get all of your questions answered.