From Grooming to Greatness: Marketa Jefferson’s Holistic Pet Care Journey

From Grooming to Greatness: Marketa Jefferson’s Holistic Pet Care Journey

In this episode of Healing Tails with Dr. Ruth, Marketa Jefferson talks about her path from grooming to holistic pet health and her time on The Blox. She shares how her background shapes the way she supports pets and their families. Listen to the full conversation in the latest episode of the podcast.

Episode Summary

In this episode of Healing Tails, Dr. Ruth Roberts welcomes Marketa Jefferson, founder of Paws Balance and certified holistic pet health coach. Marketa shares her journey from the Czech Republic to the U.S., her background as a groomer and veterinary hospital worker, and how those experiences led her to question conventional approaches and embrace holistic pet care. Her story reflects both personal passion and professional growth, shaped by the desire to help pets live healthier, happier lives.

Marketa recounts pivotal moments that shifted her perspective, including rescuing shelter dogs, her time working in animal hospitals, and the life-saving journey with her own sick cat during COVID. Research and persistence led her to alternative treatments that mainstream veterinary medicine initially dismissed, inspiring her to advocate for holistic practices and empower pet parents to ask more questions. She emphasizes prevention through nutrition, natural remedies, and collaboration with vets, while cautioning against overmedication and processed diets that can harm pets over time.

The conversation also explores Marketa’s entrepreneurial path and her experience on The Blox, where she overcame self-doubt and found validation for her mission. She highlights the importance of awareness, education, and simple changes—like reviewing food ingredients or adding fresh toppers—that can significantly impact a pet’s long-term health. Marketa closes by encouraging pet parents to reach out, stay curious, and remember that their pets rely on them for the best possible care, while Dr. Roberts reinforces the value of holistic options alongside conventional veterinary support.

About the Guest

Guest photo

Marketa Jefferson is a Certified Holistic Pet Coach, former pet groomer, mobile grooming business coach, and proud jack-of-all-trades. Originally from the Czech Republic, she moved to the U.S. at 18 and found a passion in the pet industry. After running her own mobile grooming business, she shifted into holistic wellness - helping pet parents embrace natural, toxin-free care - and now coaches aspiring mobile groomers to launch and scale their own ventures. A creative at heart, Marketa is also an artist and passionate advocate for pets living vibrant, thriving lives—not just symptom-free survival.

Transcript

Intro: [01:00] Welcome to Healing Tails.

Intro: [01:04] I'm Dr. Ruth Roberts, here to help you become the best pet parent you can be with simple, natural care that works for real life, real budgets, and real pets.

Dr. Ruth Roberts: [01:16] Good day. I'm Dr. Ruth Roberts and you are in for a really exciting episode of Healing Tails. And I am so delighted that Marketta Jefferson is here to join us. And if you do not know Marketta, I'm going to give you a little bit of an introduction to her. She is the founder of Paws Balance and a certified holistic pet health coach with an incredible background as a groomer, massage therapist, and advocate for integrative pet care. And actually, you worked in a conventional veterinary hospital at some point. So you know the industry literally from inside and out. But her journey from the Czech Republic to becoming a trusted voice in holistic pet wellness here in the United States is truly nothing short of inspiring. And recently, Marchetta earned a spotlight, earned a position on The Blocks, which is one of the most popular business building reality shows, but they actually get into the dirt and do the stuff. And she was able to showcase her entrepreneurial spirit to a whole new audience. And to kick things off, Marketta, welcome. Thank you. Glad you're here.

Marketa J: [03:34] I'm delighted to be here. And I always look forward to have a little chat with you. It's always fun. We always have a great time. And I'm really happy that you invited me on the podcast. That's great. And so far, I have been listening to the podcast of yours in the past, and they are awesome. I love it. I do really recommend it to everybody to listen in.

Dr. Ruth Roberts: [03:57] That's amazing. Thank you. It's been fun. This has been a real passion project, and I'm so delighted it's getting carried off. So let's start kind of with why you made the choice to go into holistic pet health and specifically the coaching program. What created that transition away from conventional veterinary medicine, grooming, all of that?

Marketa J: [04:18] I think I have to really start that my love from animals was literally when I was born. I remember sneaking in animals to my bedroom without my parents knowing, and my mom would wake up in the morning and find these snails trails, and she would flip out. She would be like, what else did you bring home? I would really approach the veterinarian school because I didn't think I can be dealing with putting animals down. That was like a big thing. I was like, I cannot do it. I would be heartbroken. I cannot see the dogs and pets dying. And I was like, I'm not going to do it. And I became a teacher. When I was 18, I got a chance to come here because everything opened up, the border opened up and everybody's talking America is the best, you know, this and that. So it's like, you know what, enough of Russian language and everything, let's experience the other part that we were never exposed to. We never knew anything about. So I came here when I was 18, I didn't speak a word of English. And I started to really just trying to adjust to the language, to the new culture, which was definitely different than Europe. And I kind of liked it. And I just did everything in order to pay bills. While I was doing that, I still was volunteering in shelters, was helping out, was having animals around. I was like, I really, really like this. Only recently, like 10, 15 years ago, I was like, you know what, I really love this. I am in heaven when I am around the animals. There's nothing better than a wagging tail of a dog when I approach them. And I said, I have to figure something out. And I said, okay, let's let's, I don't think I have time and the money to become a veterinarian at that age. So, and with a small child, it was kind of hard. So I said, you know what, I'm gonna become a groomer. Because when I was in the shelter, I kind of, you know, was taking care of them, giving them haircuts, which looked horrible at that time. But I was like, you know, I really started to really like it. So I went to school, I ended up working in an animal hospital, which I'm very grateful to Mark Gertman, who owned the hospital in Hapak. And he literally taught me a lot of stuff that I didn't know. And I was like, wow, this is amazing. And you know, I did exactly what was written down, following the protocols, doing this, doing that without questioning it, you know, always take the dog in, make them feel better and just release them. That was the goal, right? You can't have a sick dog, you take care of it. But I started to question why these same dogs sometimes come, they come all the time and are being treated for the same thing. And it's just circle that never ends. And then as you treat them more, they create some other problems. And then on the death problem, you start to treat this problem. I was like, okay. And then I kind of wanted to really work on my own. I was kind of, you know, there's a lot of trauma in animal hospital, a lot of things that I didn't want to be involved with. I don't want to even go into it. But that was the step I made. I want to have my own company. And I want to have one on one contact. And I will do it my way. And at the animal hospital,I remember, I started to take a lot of sick dogs home because we were not an emergency hospital. So the thought knowing that I'm going to come the second day in the morning, and I'm going to find that dog just didn't sit well with me. So I started to take them home. I did the best I could. Some of them I was able to save some of them I was not. But it was really, really, it was not really pretty. I just couldn't handle it. And I started to kind of look into different stuff, you know, like the lemon or trachea and this and that. And I remember the owner was making fun of me and I was laughing at the time too. It's like, oh, so when there is cancer with a dog, you cannot do baking soda. I'm like, listen, that helps. Let's do that. You know, I mean, you give me the advice, we are all here. And if that lemon works lets say hallelujah. So it was always like a joke. But then I had my own business. I think that's when I realized, Oh my God, this is like I'm a groomer. I get the dog on the table. I am there every four weeks with the family. And I literally see them going through the same thing nonstop. The same problems, the same medication, it gets better. And then it gets worse again. And I started to question it. And I think the big point when I completely changed was when I said I'm going to give myself a present for my 45th birthday. And I bought myself the naked cat. And unfortunately, he was sick. He was so sick at the beginning, I wasn't sure what to do. And he was not moving. And then it was during a COVID. And when you went to the vet, you have to stay outside. So that was really bad. I wanted to be with him nonstop. And I was just really, really crying all the time. And I went to three different vets. And they said he is dying, and he needs to be euthanized. And I just I just, I said, No way, I, I don't know what it was. But in my heart, there has to be something and I'm sorry, I'm not listening to you. And I started to research and I found out by the research that I think he is FIP. And that was feline infectious, I don't even know peritonitis.

Dr. Ruth Roberts: [08:53] Yes. Peritonitis. Yes.

Marketa J: [08:53] And at that time, it was really that sentence. And I just was like, No, I have been waiting for this cat all my life. And I'm not giving up after spending so much money and all the emergency care I went through. And I went to the doctor and I said, I think there's the FIP and he's like, okay, you have no proof that he is FIP. Because the dry version is really hard to diagnose, there's no testing for it. So even if he has a FIP just, you know, he's not gonna live. And I could see him declining by the hour. And I just said no, I'm not leaving him in a hospital, especially when I cannot be even next to him. I said, if he dies, he dies in my care at home. And that night, I did not sleep. And I've been on a research crazy research. And I found out there's a group upstate New York. And they are doing testing for FIP cats. And they have medication GS 44. And that actually can save the cat. So I contacted them and they asked me how do you think? Why do you think he is FIP? I said, I don't know. I did my research, you know, I am desperate. I said, if I have this medication, am I gonna harm him if he doesn't have it? Or I'm gonna make it feel better? Like, you know what, you cannot harm him more than he is. But let's try it. If you think you know, there's nothing to lose at this moment. And I literally the Facebook group was the only group and it was like, you know, like in a bad movie. Don't say anything FIP don't say anything about this. Come to the house, pick up the medication that is like an inner box and blah, blah, blah. And you have to inject the medication. After that I learned, okay, this medication is very costly and you have to inject the injection for 84 days. I'm like, oh my God. But I said, you know what, I'm not giving up. Even if I have to, I don't know, I'm gonna do it. So after two days of the medication, I have a video when he actually gets up, sits down and looks, because he was blind, he was deaf, he was like done. And after two days of injecting him, he got up and I'm like, oh my God. So I couldn't believe it. And that woke me up. Oh my God. I'm glad I didn't listen. And it just, you know, sometimes we, it's okay to question, to go with your God and find other options if there are other options. And don't be afraid to ask. So I started to advocate for the cats. I actually found Dr. Linda Loudon. She was working in an emergency hospital at that time. And she was the only one who was willing to help me to run blood tests because he needed blood tests every two months. And she helped me out. I'm grateful because we were literally sneaking the cat in and out for the blood test. And she helped me and he survived. And I was able to help a lot of other cats every time and Linda had an emergency with FIP. She sent them to my bay. I introduced them to medication. Of course, I gave them a choice. You know, you can save the cat. It's costly. So again, it's up to them if they can afford it, but they have a choice to save this cat. And it really since then, went big. And they started to really talk about it. Facebook went crazy. Communities went crazy. And now you actually, when you go, veterinarians, they say, okay, your cat has FIP and this is what you do. And it's permanent FDA approved, but you can get the medication without hiding and being, you know, terrified that you're gonna get locked up.

Dr. Ruth Roberts: [13:08] Yes. Well, and this is it because it was an experimental drug that was being imported from the EU. And then now I think finally there is a compounding pharmacy in the United States that will produce it for kitties. But that's so ridiculous because you found the thing to support your cat to help him heal, to help reduce the immune response to the virus. And that's really what creates all of the symptoms. But you had to sneak around. And even though you could show the veterinarians, my cat's doing better. Can you help me make sure that he is okay on this medication? You got no, you got no help from them.

Marketa J: [13:44] Unfortunately, they have to follow the protocols. That's what they are, you know. They get paid for it. They spend a lot of money. They have 15 minutes for every patient that comes through. And this is what they do. They cannot really go out and especially now if you're a veterinarian is owned by a private or it's like, come on.

Dr. Ruth Roberts: [14:08] But this is absurd, right? Because they can still charge you to examine your cat and draw the labs and then tell you the results. But they just wouldn't even do this.

Marketa J: [14:20] Yeah it's crazy. So that's when I realized, you know what, I just want to really find more. And that's when I found your course because when I find something underdog at the van, I was just a groomer. I'm not supposed to say anything. We're not supposed to treat them, not supposed to diagnose. I'm not supposed to do anything. You know, but then people started to realize, okay, she knows something. So what I started to do is, okay, this is my opinion. I think your dog is having trouble with this. Please go to your vet and bring this up. If there is any question, give me a call and be there at the vet office. I would be more than happy to talk to them and point them in the direction what I see. Because when I get the dog on the table, I have the whole hour with that dog. I go through every inch of the body, especially when I put them in the bed, I see them with wet hair. I can see every bun. I can see every skin issue, every infection, every ear infection in a glance problem. And that's why I'm like, okay, I just spent one hour with your dog and this is what's happening. And it's serious. Please go to your vet and do this. And people started to really take me seriously because I was just not a groomer. And then I started your school. I'm certified and suddenly like, oh, totally different game changer. Like she has the paper for it. I was like, serious. But it does work. So it's just, you know, and now I am here to give you the options. And then I see something and I ask the pet parents, please give me the blood work and let me know what your dog is eating. And if your dog is going to your vet every month and getting all these shots, maybe there's something deeper inside going on, like maybe the diet or maybe the medication is not sitting well with the dog. Let's just talk about it. And my goal now is to work with this veterinarian and get on the same page. And I have to tell you sometimes I'm successful, sometimes I'm not, but now lately more than likely I am working with them together on the dog because I told them, listen, why did you start this business to help the dogs? Why did I start this? To help the dog. We have the same goals. And now we have a desperate pet parent. So let's give them options. And he can decide which way or combine the two ways and get to the plan of getting the dog healthy. That's all I'm trying to do to empower the pet parents. It's okay to ask questions. It's okay to research. Don't ask Google and Chat GPT. Just, you know, ask professionals and don't be, you know, cheap to pay some money for professionals if you know that they have good reviews and go for their second opinions. Your vet sometimes knows this, but I always say go and ask for a second opinion. I've had so many all the time. I just had a pet parent too. I'm like, okay, I don't think this is that. And if you can get a second opinion, please do that. Not for me, for your dog.

Dr. Ruth Roberts: [17:47] Yes. And this is the frustrating thing, right? Is that because most veterinarians now are employed in corporate practices, they really do just have 15 minutes. And for a dog that's got chronic health issues, there's no way to really do the work that's required to get down to what the root cause is even from a conventional aspect. So this is part of what we're trying to educate pet parents about is that often if you've got a dog or a cat that's got chronic health issues, you're not going to solve that in a 15 minute visit with your vet. And you really need somebody that can sit with you, go through all of the things that have happened over the years and start to figure out, Oh, maybe this incident from three years ago is actually creating part of the issues that you're experiencing now. And then that gives a whole different perspective. And the pet current is heard completely. Because I think that's the other thing too. They'd like to tell veterinarians more, but because of the time constraint, it's just not possible.

Marketa J: [18:58] That's correct. That's exactly it. So that's, I think it's so important to try to work all together and get them the best option to choose and get the dogs better.

Dr. Ruth Roberts: [19:10] Yeah. So, you know, and there's kind of, there's basic concepts that we use to help support our pet parents and their pets. But, you know, from your perspective of having been a groomer for years, what were the most common things that you were seeing that started young and then ended up turning into massive problems later in life?

Marketa J: [19:34] Yeah. I think it was the fact that you don't know anything else and you just completely follow what your veterinarians say. But unfortunately, if you end up giving more and more medication to your dog, these medications cause side effects and you actually bring on more things in the future. So when I see the skin infection, we end up giving the trucks every month, the injection every month, but these have side effects. Then feeding them, try very high process people and create diabetes later because it's full of starches, full of carbs. And that, you know, is gonna cause a lot of issues in the future. So I see people saying like, you know, he likes people, he's fine, but he's not gonna be fine when he's nine or 10 years old. And then he's gonna break the bank. And that's what I see all the time. Suddenly, everything just piles up. And medication after medication on top of the other medication. And now, like, you don't know if your dog is being sick or just reacting to the medication. And I see it now every day. And just sometimes like really, okay, let's sit down, review everything what your dog is having. What are the real reaction side effects? And let's try to really eliminate and clear everything up. And maybe give them instead of this truck, let's give them mushrooms, let's give them the CBD, let's give them omega three, let's give them sardines, you know, if you don't, you know, there are a lot of foods that actually can make the dogs better. And you can, I think the most important thing what we forget is prevention. You canno,t I have people calling me when the dog is 15, what can you do? Honestly, I will do my best. But at 15 years old, having a dog on all these medications, and suffering from every corner of the body is not so much I can do. And every time when you try to switch the food or try to switch the medications, the old senior dog can go through a withdrawal. And it's just sometimes it's worse than just, you know, just to try to help them. So prevention is very important. Get them on the fresh diet since day one, having the right supplements, and just try to do it as natural as possible. And always research on always asking what are the side effects, what can cause in the future? Because there are a lot of medication that you won't even know, but that will cause a lot of, you know, bad diseases in the future.

Dr. Ruth Roberts: [22:34] Yeah, and that's kind of it. I mean, that's part of that's a huge issue for people. As they get older, they have this, you know, six, seven, eight drugs, and then it's hard to know, you know, is this person sick because they're sick, or are they sick because of the medications? And that's what's happening with our 15 year old dogs as well, you know, they may be on six different medications. And same thing, it's hard to know, are they having another symptom, or are they having a side effect from the drugs? And to be fair, I think we can use prescription medications in reasonable quantities with other options as well. But it's this all this way or all that way. That does not work.

Marketa J: [23:20] I think that's what even my mom was visiting. And she opens up this big box of pills. I'm like, seriously, mom, like, do you know what these pills are for? Look, I don't know. I'm like, okay, but she has this horrible cough, like horrible, you think she's choking. So I started to research the medication, I was like, my, it looks like this is the side effect, you know, of, and that's the causel. It was like, what do I do? I says, okay, if you go to a doctor, but, you know, on top of that, you need to talk to him about this medication. And I'm sure there's something else better. You can exchange it and switch it and see how you are. You know, and then she, I told her you are what you eat. And we had the experiment. I literally was cooking for her while she was here. And she tells me, I cannot lose faith. I'm too old. I says, no, mom, that's an excuse. And I literally create a plan. And I started to talk to her. This is what's important: protein, vegetables, you know, the food pyramid, there is something about that mom, you know, so we don't go to Dunkin Donuts, I eat five donuts at once. No, no, no. And I'm not gonna buy it for you. We're just gonna do it my way. And she lost like three pounds. And she couldn't even believe it. She was like, oh my god, everything fits. I was like, we are what you eat. And it's the same for our pets. Literally, you can see it.

Dr. Ruth Roberts: [24:52] Yeah, that's exactly it. And that's the thing. I mean, everybody's in a different position financially. And sometimes, you know, kibble is the only thing that people can afford to do. But even with that, there's several things they could consider changing to help make what the dog is eating a little bit better. So the frustrating thing is that we think it must be only this way, instead of looking at different options that could offer so much so much improvement.

Marketa J: [25:22] Yeah, I mean, I know when I talk to the clients, they don't want to do it because it's expensive. I was like, okay, that's okay. But when you have that kibble, just make sure you add moisture. It's just a little cup of, you know, filtered water is fine. Bone broth is fine. Listen, in the broccoli, give it to your dog. Oh, you're not supposed to give the dog any table food. No, that's that's a myth. You're not supposed to give them pizza and hot dog and Chinese leftovers, you know, but if you are cooking and you have a sweet potato, you have broccoli, you have an egg, feel free to give it to them in small amounts. So it's completely okay. And it's a great thing you can do. Instead of giving them high processed treats, do a little container of fresh food just for the dog. And yes, they love treats, but it's very simple to find out what your dog loves. And then when you open the fridge and they are begging for a snack, just give them a piece of carrot, give them a little piece of dry chicken, dehydrated snacks, freeze dried snacks, so much better than these milk bones and greenies and all that stuff. That's where you start throughout all the process stuff from your pantry and just start with the fresh food. Find out what your dog likes and it's very easy. My dog likes blueberries, apples. It's okay to give it to your dog.

Dr. Ruth Roberts: [26:53] Right on. Let's talk about the Blocks for a minute because this was such a crazy, I mean, we've talked about it before, but just your experience with this thing was just very intense, 24 seven for five days at any rate.

Marketa J: [27:12] Yeah, it was definitely life changing. I was very skeptical. I found some YouTube videos that it's all a scam. And I was like, Oh my God. And I just like, I just, so I was really not sure what's going to happen when I get in. But the second I got in just at the airport where the limousine picked us up and brought us to the hotel. I'm like, okay, this is real. And then this Bergman goes on the stage and just gives us all the rules for what we are not allowed to do or what we are allowed to do. And what we're going to be doing from five o'clock in the morning until 10 o'clock PM. And it's up to us if you want to, you know, be a part of it. And it's up to us what we bring home from that was really life changing. The biggest challenge for me was of course the camera. Then the camera got right into my face, like the real cameras all over and people looking at me and listening to me. I forgot English. I could not speak. I was like, no freaking way I can do it. There are some people who actually left the first day because it was just too much. But after two days, I was like, you know, I came here for a reason. And I have to take every, every little bit of knowledge out of here. I have to learn and I have to make the best out of it. And I made incredible relationships with the business owners they were attending. All the coaches coaching us every single day, they were brilliant, fun. It was just really mind blowing. And I didn't know it's going to be as good as, you know, I was scared of the big name, but it was an amazing experience. And I highly recommend it to everybody because that whole experience definitely gets you out of your comfort and get you on the right path.

Dr. Ruth Roberts: [29:21] Right on. So if you would share, what was told you about why you were chosen to be there?

Marketa J: [29:31] I first thought it's like, you know, whoever can pay the amount of money to be in or whoever, you know, they choose, but then that's came and he actually says on set on the stage. A lot of you are wondering why you were chosen. Like, yeah, you know, because even me, I'm like sitting there and they said it's going to be a startup. Suddenly I see people next to me, business owners who already make over a million dollars. I'm like, oh my God, I cannot possibly compete with these because I'm just starting a business. And, you know, I had successful business in the past, but it's just the pressure. I was like, yeah, why did you choose me? And it was really great because he said there were thousands of businesses and they were the coaches and everybody to crew and through everybody. And they were eliminated and then they came to a group of people. Then that's birth, man takes over and literally goes through everything through social media, through all the interviews we did, through all the emails we did. He checks the websites, he checks everything. And then he sees a potential in that person or in that business. He will definitely give you the green light to come on and give you the opportunity to come on. And I still kind of didn't believe all this, but I remember a life-changing experience when I was being coached by Neiman. And I was all comfortable. I didn't care about the cameras. I was, you know, old me and I'm like talking about the dogs and everything. You are what you eat. And if your dog is AHA, maybe we should not be reaching out for the medication. Let's just see what the dog is eating. Maybe the dog is sensitive to something we don't even know. And there are ways to find out if your dog is sensitive now to certain things. And he looks at me and was like, "Oh my God, I'm calling you next week. I need this. My dog is so this." And he was like, "Oh, why nobody is talking about that? Why nobody is telling me this to do this because he has a lot of money?" So every time when he goes to the vet, of course he will spell everything just to get to the point of the problem with the dog. But he says, "I've been in the vet office for the last six months and nobody is giving me an answer. And he's still itching and it drives me crazy." So I was like, "Okay, so this is what you do." And I had a really great conversation. I was like, "I didn't even know. Like this is great." And then the last day I'm talking to Wes and we're supposed to say thank you and just get up on the whole program. And I came to him and I'm still like little, like, you know, he's like thick and I'm like shy. I'm not really like, I'm so like, I don't know. I'm scared to even come up with him after a week. And I said, "Wes, I'm going to make it short. Thank you so much for this." It was a life changing. He goes, "Marketta." I'm like, "He remembers my name." It's like from 150 people. I was like, "Oh my God, here's my name." And then he says, "Listen, whatever you're doing, keep doing." It's so important. It's hard. But when I saw what you're doing, I wish I knew you when my nine-year-old Saint Bernard was dying. And I'm like looking at him and I was like, "Oh my God." Like he literally knows who I am, what I do. And he's encouraging me to go through everything just to keep doing it because it's really important. And him as a dog owner completely understands what we are here trying to do. And I think that was the big lesson too, what I realized during the Blocks and interacting with 150 people. People really don't know that there is something more to natural remedies and trying to look at what the dog is eating and trying to go differently about than just taking injections and medication and watching the whole dog or cat ask the whole thing, not just getting the band-aid every time when you search for answers. And people really started to ask me, I was like, "Wow, I didn't know that exists. I didn't know that people actually came up to me. It's just like so vague. It's like the flea medication I'm giving my dog back." I said, "This is what happens when you give your dog flea medication. It might cause a seizure and this and that and that. And if your dog is senior or it is this and that, why would you put your dog through it?" And there are other natural remedies that are actually preventions for the dog having fleas against fleas and ticks you can actually use. And they really did not know. And that's what I realized. People don't know. And we are here to let them know that there are other options. And they can choose and they can decide for themselves and follow these recommendations or kind of research on it more and see if it works for their dog without giving them all the chemicals. I mean, how many know everything is full of pesticides. And your dog is literally on the floor 24-7, just picking up everything from everywhere and licking the paws and putting that in the body. All the candles, all the air, all the stuff that we have home, all the cleaning supplies. We don't even know that we are harming ourselves and our dog. Nobody is telling us. Why? Because when you look at the TV, there are commercials for Febreze, for this and that. So we are literally brainwashed by the commercials thinking this is the best for us. Honestly, it's not. There is one dog from four dying of cancer. Every second dog has an allergy. Why? You should ask that question. Everybody is like, "Why?" Look at the round what's happening. And if you can prevent it just a little bit or start by little movements, do so. Because you will be crying when your dog is not dying at nine years old. And you didn't even know that you could actually do something little about it to make him until 12. It's just like us. Not necessary. There are better, different ways. And you just have to learn about it, be open to it, and do more research and be open to what's out there. Because the FDA medication was not approved for my baby cat three years ago. And now if I go to the vet and I say, "Hey, listen, my cat is dying," they know how to save my dog, my cat. They didn't know that four years ago, I almost lost him if I didn't listen. Right? Now, they can help me because he's getting out there. Everything is changing. But this planet is full of chemicals that we don't really need. And there's a reason why they're building more medical facility, cancer treatments for everybody because it's getting worse and worse by the day.

Dr. Ruth Roberts: [37:13] So for pet parents who are really new to holistic care, what is one simple change they can make today that could have a huge impact on their pet's health in the future?

Marketa J: [37:19] Take the food that you are feeding your dog, turn it around, and look at the ingredients. If you see some kind of mystery meal and ingredients list that is longer than half of the page f the kibble ingredients or whatever you feed in your dog, there is something going on and it's going to cause more problems in the future. So definitely check what you're feeding your dog now with. Even if you think your dog is fabulous, it might not be the same way in two years because you're literally building a lot of problems in the future. But just check the food and start with a little topper, so fresh food or looking through the medication and all the allergy stuff that your dog is on. And just start to question the things that you are giving to your dog and go have and ask your vet because I just had a pet parent too. I said, "Try if they have something else." And the vet comes and says, "Wow, we have the CBD." I'm like, "Huh, another option at the vet now, CBD." And that's great. Before, like two years ago, they would not have a CBD stuck in the vet office. Now they have it. And that's it, right?

Dr. Ruth Roberts: [38:49] Getting options because that's what it's all about. So where can people find you? So if they want to learn more about what you're doing, work with you, all of those good things.

Marketa J: [38:49] I would love if anybody who is listening or will be listening in the future, if you have any kind of questions, just please email me at holisticpetcoach@gmail.com, holisticpetcoach@ gmail.com. I would love to start any kind of conversation about grooming, holistic pet care, different medication, natural remedies, anything that you question or you are wondering about, just email me and we can hop on the phone and start to have a conversation. I do have a website, but because when I started to blog with Wes Bergman, it's a piece of... So I'm actually redoing my website, but my old website is still on. It's pos-balance.com. You can see my social media there, YouTube channel and all that stuff. But the best way to reach me is on my email, holisticpetcoach@gmail.com. And I would love to talk to everybody about anything. I'm open to any kind of conversation and just learn from each other because I'm no expert. I started recently, but my goal is to prolong my dogs and cats' lives. And the same goes for you. And I'm learning a lot on my way to get there. And I want to share that with you. So if you are thinking about something and not sure, let's brainstorm it together and figure it out.

Key Insights

1. Holistic Care vs. Conventional Medicine

Conventional veterinary medicine is often focused on treating symptoms quickly, sometimes relying on repeated prescriptions or injections. While this approach can provide short-term relief, it may also lead to recurring issues or new side effects over time. Holistic care, on the other hand, digs deeper into the root causes of a pet’s health challenges and emphasizes prevention. Marketa highlights that even grooming — which is often seen as purely cosmetic — can be an important opportunity to observe early warning signs of underlying health conditions.

2. Nutrition as the Foundation of Pet Health

One of the most important themes is that nutrition directly shapes a pet’s long-term health. Highly processed diets, especially kibble filled with starches and additives, can contribute to chronic conditions such as diabetes, skin infections, and allergies. Prevention starts at the food bowl, and even small, simple changes can have an impact. Adding fresh foods like sardines, bone broth, vegetables, or omega-rich toppers helps support healthier skin, coats, and immune systems. Marketa emphasizes that pet parents should read ingredient labels closely and question what they are feeding their pets, since diet lays the foundation for wellness.

3. Empowering Pet Parents

A key message throughout the conversation is that pet parents have the right — and responsibility — to ask questions, seek second opinions, and explore different approaches to care. Pets cannot speak for themselves, which means their humans must advocate on their behalf. Marketa encourages pet owners to challenge assumptions, research their options, and collaborate with veterinarians whenever possible. Even small steps taken early in a pet’s life can prevent major health issues later, making proactive care one of the greatest gifts a pet parent can give.

4. Personal Journey & Turning Points

Marketa’s personal story illustrates why she is so passionate about holistic care. Her turning point came with her cat’s FIP diagnosis, when conventional medicine offered little hope. Through persistence and independent research, she discovered an alternative treatment that saved her cat’s life, proving that options do exist beyond what is commonly presented. Her transition from grooming into holistic pet health coaching was fueled by the realization that she could do more for pets than surface-level care. Her time on The Blox gave her a platform to share this message and connect with people who were unaware that holistic alternatives were available, reinforcing the importance of her mission.

5. Broader Message

At the heart of the episode is a reminder that the environment we create for our pets plays a powerful role in their wellbeing. Processed foods, chemical-laden cleaning supplies, and heavily medicated routines can add unnecessary stress to their bodies. Holistic care is about balance: combining the best of natural remedies with conventional veterinary options when needed. The overarching message is that prevention and awareness are vital — making mindful choices today can extend a pet’s quality of life and help them thrive well into their later years.

Products & Resources Mentioned

Pet Health & Wellness Products / Remedies

  • Lemon (alternative health approach, mentioned in jest but noted as part of her exploration)
  • GS-44 medication (for FIP in cats; initially experimental, now more widely available)
  • Mushrooms (supplemental/natural remedy)
  • CBD (increasingly available through veterinarians as well)
  • Omega-3 (nutritional supplement)
  • Sardines (as a fresh food option for dogs)
  • Bone broth (for hydration/nutrition)
  • Fresh foods (broccoli, sweet potato, egg, carrot, blueberries, apples, chicken — suggested as healthy toppers or treats)
  • Freeze-dried or dehydrated snacks (as alternatives to processed treats)

Key Conditions & Veterinary References

  • FIP (Feline Infectious Peritonitis)
  • Side effects of repeated medications (skin infection injections, allergy shots, etc.)

Resources & Mentions

  • The Blox (business-building reality show)
  • Dr. Linda Loudon (veterinarian who supported Marketa with blood tests for her cat)
  • Certified Holistic Pet Health Coaching Program (holistic pet health education/certification program)
  • Paws Balance (Marketa Jefferson’s website)
  • Facebook groups (support/resource for FIP treatment access during COVID)
  • holisticpetcoach@gmail.com (Marketa’s direct contact)

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